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CASE STUDY | EVENTS, EXHIBITIONS & VENUES

Event security and crowd safety supporting Birmingham’s St Patrick’s Day Parade

Birmingham’s St Patrick’s Day Parade returned to Digbeth on 17 March 2024, bringing one of the city’s major public events back into the heart of Birmingham’s Irish Quarter. The parade typically attracts around 70,000 visitors and creates a complex live environment involving large crowds, parade movements, public access, traffic management and activity across multiple areas. Innovative Security Solutions was appointed by the Birmingham Irish Association to take responsibility for security and crowd safety across the event. The operation brought together security management, supervisory personnel, SIA-licensed Door Supervisors, rapid-response teams, stewards, traffic management and operational support under one coordinated deployment.

Event security supporting Birmingham St Patrick’s Day Parade
THE REQUIREMENT

Managing security and crowd safety around a major public event

Birmingham’s St Patrick’s Day Parade has been part of the city’s event calendar since 1952 and attracts visitors from Birmingham and further afield.

For the 2024 parade, the security operation needed to work around a large public crowd while supporting the movement of the parade, maintaining access and helping different operational areas function together.

The requirement extended well beyond supplying security officers.

The event needed a coordinated structure capable of managing licensed security, stewarding, supervision, rapid response, traffic management and operational support as part of one wider event plan.

Innovative Security Solutions was given responsibility for security and crowd safety across the event.

THE SECURITY APPROACH

One coordinated deployment across the event

The ISS operation was led by experienced event and crowd-safety management and structured across several levels of responsibility.

The deployment brought together different functions so security, stewarding and response activity could operate as part of the same command structure.

Security management

Experienced security and crowd-safety management personnel oversaw the deployment and maintained operational coordination across the event.

Supervisory officers

Supervisors provided the link between event management and personnel deployed across individual positions, supporting communication and responding to changing requirements on the ground.

SIA-licensed Door Supervisors

Licensed Door Supervisors provided trained security capability at positions where security intervention or licensed duties were required.

Event stewards

Stewards supported crowd safety, public movement and the wider operation of the event, maintaining a visible presence throughout the parade environment.

Rapid-response teams

Dedicated response personnel could be directed to locations requiring additional support rather than leaving individual positions without appropriate backup.

Traffic management

Traffic-management personnel supported areas where the public event, road movements and operational access interacted.

Operations support

Additional operational support helped maintain communication and coordination across the different elements of the deployment.

DELIVERY IN PRACTICE

Managing different security functions as one event operation

The parade required personnel to operate across a changing public environment rather than from one fixed security position.

Management and supervisory teams maintained oversight of the deployment while licensed officers, stewards, response personnel and traffic-management teams worked across their assigned areas.

Supervisory coverage provided a route for issues to be escalated from individual positions and allowed resources to be redirected where additional support was required.

Rapid-response capability gave the operation flexibility to support developing situations without weakening established positions elsewhere.

At the same time, stewarding and traffic management supported the movement of people and the wider event programme.

The result was a security and crowd-safety operation structured around how the parade itself needed to function.

OPERATIONAL LEADERSHIP

Experienced crowd-safety management at the centre of the deployment

Strong operational leadership underpinned a deployment incorporating security management, supervisors, licensed security officers, response teams, stewards, traffic management and operations support.

For an event of this scale, the management structure was a central part of the operation. Different teams needed clear responsibilities, effective communication and the ability to respond as conditions changed throughout the event.

OUTCOME & CLIENT VALUE

Security structured around the scale of the event

The Birmingham Irish Association entrusted Innovative Security Solutions with security and crowd-safety control for a landmark public event typically attracting around 70,000 visitors.

Client value

  • The deployment provided the organiser with:
  • one coordinated security and crowd-safety operation
  • experienced event and crowd-safety leadership
  • structured supervisory coverage across deployed personnel
  • SIA-licensed security capability
  • dedicated stewarding support
  • rapid-response resources that could be redirected as required
  • traffic-management support around the event environment
  • operational support connecting the different functions of the deployment
  • Rather than supplying isolated personnel, ISS provided the management structure and operational resources required to support security and crowd safety across a major city-centre event.
Related guidance

Guidance connected to this operating environment.

More evidence

More security operations in practice.

Events, Exhibitions & Venues

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Innovative Security Solutions provided event security for the 2025 British Judo Championships at the David Ross Sports Village, University of Nottingham. The two-day national championship brought together nearly 800 registered judoka from clubs across Great Britain, with Pre-Cadet, Cadet, Junior and Senior competition taking place across seven mats under one roof.

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Start with how your event will operate

If you are planning a public event, festival, exhibition, sporting event or venue programme, we can look at expected attendance, crowd movement, access arrangements, security responsibilities, stewarding requirements and how response needs to be coordinated across the event.

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